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Commercial Lending Business Model

Conduct Origination Marketing

Activities

Coordinate

with

Distribution

Qualify Prospect

and

Determine

Security

Coordinate

with

Trading

Review industry publications, deal teams, prospect meetings, and other sources to identify all possible prospects and products.
 
Develop target list of prospects. 
Separate prospects and establish 'need to know' security levels. 
 
Coordinate information between the origination and distribution functions. Distribution provides information on types of deals that are salable. Origination
supplies information of deals in the pipeline.
 
Trading provides information on nature of deals that are available for trading. Origination supplies information of corporate names in the pipeline.

LIQ4

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